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If you were friends with an amazingly talented makeup artist who has never failed in a creative endeavor, could you keep her a secret? Neither could I. I want to introduce you to THAT makeup artist. She is an artist, a mom, and a MAC makeup fanatic, who is co-owner of Lime Tiger Art Studio in Murfreesboro, Tennessee. Typing her interests makes me tired, because she has too much talent to lock herself into one line of work.

This is Alicia Maynard, Murfreesboro and Nashville, Tennessee’s favorite makeup artist, and the makeup artist on whom I Do Photography-Nashville calls for our bridal shoots and wedding-day beauty creations.


Me: What inspired you to become a makeup artist?

AM: I never considered makeup artistry until a friend asked me to model for his portfolio shoot. I did my own hair and makeup. The shoot took place in a building where many photographers work. As I was hanging out in the building, many people asked who did my makeup. It inspired me to follow a path that led me to this career. I started as an artist and became a makeup artist.


Me: What is your favorite “look” to create with makeup?

AM: I don’t have a favorite look for my clients. Personally, though, I love a red lip. It is classic and dramatic.


Me: Do you have a favorite brand? If so, why?

AM: MAC, across the board, is my preferred brand. It performs well and lasts the longest.


Me: What do you do in your spare time?

AM: Being a self-employed artist and a mom of three beautiful girls, my time bleeds together. I make a point to walk each day and to do yoga. It centers me and keeps the craziness at bay.


Me: If there were one person whose makeup you would like to do, who would it be and why?

AM: That is a great question. Hm. I would say Madonna, circa 1998. Madonna is the queen of reinvention. The late ‘90s were a time when Madge had a fresh, un-made-up look. It would be fun to create a look for her, because it would be a challenge to find something that she has yet to try.


Me: What is your favorite part of makeup artistry?

AM: My favorite part of makeup artistry is, absolutely, empowering women. When they learn to make themselves beautiful, they feel better and have more confidence. I love being instrumental in helping ladies find their inner beauty.


Me: What drives you to make people beautiful?

AM: I am a fan of beauty in all aspects. Art. Nature. People. I love beautiful things. It is much more enjoyable for me to apply “normal” makeup than for me to apply costume, stage, or Halloween makeup, because those do not add to a woman’s beauty.


Me: When you do a bride’s makeup, do you usually do her attendant’s makeup?

AM: I would love to do the entire wedding party’s makeup, as well as the bride’s. By doing the makeup for the whole group, the photos will be more beautiful, and the ladies will photograph more uniformly. The bride will be pleased with the photographs of her wedding for decades.



Me: Who do you look up to in your industry?

AM: Kevyn Au Coin. He specializes in variety, and I, too, use variety in my makeup artistry.


Me: Is your end result in mind before you begin, or do you adjust as you work?

AM: I don’t see the clients’ faces at the end of the session, with makeup complete. An end “feeling” is what I am working toward, more so than an end “result.” Does the client want a fresh and glowy look or a sexy, smouldering look? What styles and colors does she prefer? Are there particular colors or styles she is adamantly against? We pick a direction together and run with it.


Me: Which client or event have you enjoyed the most so far?

AM: My favorite project to date is the body-painting I did for Big & Rich’s Hillbilly Jedi album cover with the alien girls.


Me: How do you differentiate yourself from the rest of the makeup artists out there?

AM: I am myself. I show my portfolio. My game is laid out in my portfolio.


Me: What goals do you have for yourself?

AM: I am where I want to be. I want to keep working, keep creating, and keep showing women how to find their inner beauty. Inner beauty is what I do. When you show ladies how to find their inner beauty, their outer beauty shines through.


Me: What influences your creations, or is it on a per-customer basis?

AM: My influences are vast. I get on Pinterest. I observe runway looks. I pay attention to what other people are doing. Makeup is challenging, because many times, you know nothing about the client when you start the job. Before you begin, you don’t know their skin type, their normal look, their look right now, or where they want to be at the end of the session. There is an arsenal of information to be gathered to create the right look for each client.


Me: Do you have an ideal client? If so, what characteristics would that client offer?

AM: My ideal client gives me a clear desired end result and then 100 percent free reign.


Me: Have you done much styling for clients?

AM: I have not done a great deal of wedding styling, but I have created headpieces, as well as makeup and hairstyles for the bride’s big day.


Me: When styling an entire wedding, where do you start?


  1. Investigate.

  2. Talk to the bride.

  3. Make a plan by narrowing down her wants and needs for the day.


Me: Are you comfortable directing a client away from a look that may not work for them?

AM: I take more of a consultative role in the client’s makeup artistry to achieve the ideal look that my client wants for her event.


Reach Alicia at Lime Tiger Studio, 619 N. Maple St., Murfreesboro, TN 37130

Call or text: 561-777-9587. Email: This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it.

FB: Makeup By Alicia Maynard



Written by Michelle for I Do Photography-Nashville



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